So you’re ready to launch your new website. This is an exciting time. A little scary, perhaps, but now is not the time to get cold feet and is definitely not the time to be a perfectionist.
I see so many businesses and entrepreneurs get to the 90 yard line, have all their content, pictures, social accounts, ideas, etc… in place and they just drag along the website launch – wanting it to be just perfect. If this is you, I say; knock it off!
Getting it out is better than getting it perfect. Generally this is the case with anything in business – especially the digital world that moves ever so fast.
I’ve been developing websites for over 15 years now for small, medium and large sized businesses so I’ve seen it all and I’ve seen the digital media landscape evolve. And no matter how much we changed as a website design company or what policy we put in place, we realized over time that most businesses (especially small and medium-sized ones) feel into the same traps.
This year I’ve never seen so many businesses pivot online. It forced businesses who may have just been “contemplating it” or “not in a real hurry” to get online to make the transition and to make it quick. So now as businesses scramble to either create a website or enhance their online presence through landing pages, social, etc.., the web has never seen so much activity.
One of the most frequently asked questions is “so what if I don’t have a budget and want to build a website, what do I do?” So I decided to put together a guide to help you build your website from scratch with absolutely zero budget.
Your Step by Step Guide to Building a Website
Step 1) Figure out your domain name
You may already have a domain name, especially if you’re an existing business. If you don’t have one or a brand new business, you will want to consider when you’re thinking about your domain
Step 2) Secure your social media & online accounts
Don’t worry about what you’ll be using or feeling overwhelmed about posting to all these platforms. Just secure the names and the accounts and we can figure out which ones to use after. Plus it’s good for SEO to have more links to your website from all these high-authority sites.
I recommend all the major ones: Facebook, Instagram, Linkedin, YouTube, Pinterest, TikTok, SnapChat, Bing Places, Yelp, BBB and any other major online directories or platforms relevant to your industry, city or country.
Step 3) Decide on your content pages and put together all your copy, images and videos you want to include
Step 4) Decide on what website design platform to use
Step 5) Put up a landing page
Step 6) Start uploading your content and developing your website
Here you want to just get to a minimal viable product (MVP) – as they say in Silicone Valley. It’s the first phase that can be presented to the world. It doesn’t have to be perfect, but should put your best foot forward and get something online as quick as possible.
Again, don’t worry too much on it looks or it being perfect, because I guarantee you that NO ONE will see it anyways. And if they do and they comment on it – that’s even better!
Step 7) Add content and launch new pages onto the live site
Step 8) Start posting updates on Social Media
Start thinking about which social media platforms to use and start putting up teaser content, things going on in your business, the journey of launching your new website or anything relevant to your industry, business or process that can start building and engaging a community.
(Blog is currently under construction – check back soon for updates)