You probably noticed by now, when visiting a brands website or social media channels, more than often you are greeted by a chatbot that is eager to help you. The astonishing part about these chatbots is they are able to carry personalized, almost human-like conversations, which is a result of conversational marketing.
You may have noticed when you use a search engine, such as Google for example, videos now appear at a higher ranking above all other search results. This is because video marketing has become one of the most important content strategies due to the popularity of handheld devices along with the global pandemic in 2020.
Have you noticed that emails sent with a personalized greeting such as “Dear (insert name of client/consumer)” have a better click-through-rate compared to emails without a personalized greeting? This is just a small example of how personalizing your marketing content can create a better return on investment.
Clubhouse is the exclusive invite-only social media platform that’s changing the game in virtual networking. This unique app facilitates audio conversations on a range of topics with business moguls, entrepreneurs, and industry leaders. Since the inception of Clubhouse in 2020, the platform has gained over 8 million downloads and is showing no signs of slowing down any time soon.
Social media is an ever changing, digital outlet for influencers and brands alike. Influencer marketing has become one of the most successful forms of online advertising for a number of reasons. Brands can reach a wider, more diverse audience through social media influencers, who create more authentic brand experiences for their community. Without further ado, here is everything you need to know about influencer marketing in 2021.
Shopify is considered one of the leading eCommerce platforms for businesses. Having an online presence — especially to sell products — has never been more important than it is today, and Shopify is one of the most accessible online store builders available. Chances are you’ve shopped through a Shopify website before and you never even knew it. Creating a Shopify store for your business is the easiest way to sell products online.
Since Facebook’s creation in 2004, the platform has evolved from a way to connect with your friends, to a global marketplace for individuals and businesses. Considering there are over 2.7 billion active users monthly, the opportunity to connect with an audience on Facebook is basically a given if you are putting in the effort. Using Facebook for your business can not only help build connections, it also allows you to take advantage of the eCommerce economic opportunities on the platform.
In the digital world Google is more than just a simple search engine. Since its inception in 1996, this search engine has been making our lives easier, one query at a time. Using their latest technologies, like Google Image and Voice search, this simple search engine has shaped the internet as we know it.Read More
Heat mapping is one of the latest data visualization tools you can apply to your website to help with SEO. Using coloured imprints to show various statistics about how users experience your website as they are browsing. In other words, heat mapping shows you which areas of your web page users are focused on.