Since Facebook’s creation in 2004, the platform has evolved from a way to connect with your friends, to a global marketplace for individuals and businesses. Considering there are over 2.7 billion active users monthly, the opportunity to connect with an audience on Facebook is basically a given if you are putting in the effort. Using Facebook for your business can not only help build connections, it also allows you to take advantage of the eCommerce economic opportunities on the platform.
In the digital world Google is more than just a simple search engine. Since its inception in 1996, this search engine has been making our lives easier, one query at a time. Using their latest technologies, like Google Image and Voice search, this simple search engine has shaped the internet as we know it.Read More
Heat mapping is one of the latest data visualization tools you can apply to your website to help with SEO. Using coloured imprints to show various statistics about how users experience your website as they are browsing. In other words, heat mapping shows you which areas of your web page users are focused on.
It’s safe to say that there is no constant when it comes to the digital world except for the need for creativity. I mean, who doesn’t #love a little creativity? Since 2007, hashtags have been an important part of the social media experience and they’re trending now more than ever. What is the magic formula for hashtagging? Creativity plus Market Insights.
As you may already know, Google updates their algorithms A LOT. SEO guidelines are changed over 500 times a year. This is done not only to keep us digital marketers on our toes, but to improve the quality of search results. While most SEO updates are small and often go unnoticed, Google does make major updates that change Search Engine Results Pages (SERP). We’ve broken down the latest SEO updates for 2021 and how you can take advantage of them to increase your website’s search engine optimization and in turn, website traffic.
It is more important than ever to be aware of the social media trends in this day and age. Businesses across all sectors either came online for the first time, or upped their digital marketing game in 2020 and that includes social media.
With so many options, it can be difficult to choose the right digital marketing agency to help achieve your business goals. It is important that you have a clear understanding of your business goals and do the appropriate research before choosing an agency to work with.
I’ll admit it – I can’t predict the future. Especially when it comes to online. It is impossible to tell what digital marketing trends will emerge in 2021. As we continue to deal with the effects of the global pandemic, there’s one thing we do know: technology is evolving faster than ever and it can be a huge opportunity for us all.
As 2020 comes to a close, it is time to reflect on the many lessons we — albeit unwillingly — learned throughout the past year. Being faced with scenarios we’d never dreamed of, 2020 was the year of creative solutions during impossible scenarios and any great marketer would know the number one question to ask yourself is: what did I learn from that experience?