Since Facebook’s creation in 2004, the platform has evolved from a way to connect with your friends, to a global marketplace for individuals and businesses. Considering there are over 2.7 billion active users monthly, the opportunity to connect with an audience on Facebook is basically a given if you are putting in the effort. Using Facebook for your business can not only help build connections, it also allows you to take advantage of the eCommerce economic opportunities on the platform. Read More
In the digital world Google is more than just a simple search engine. Since its inception in 1996, this search engine has been making our lives easier, one query at a time. Using their latest technologies, like Google Image and Voice search, this simple search engine has shaped the internet as we know it.Read More
It’s safe to say that there is no constant when it comes to the digital world except for the need for creativity. I mean, who doesn’t #love a little creativity? Since 2007, hashtags have been an important part of the social media experience and they’re trending now more than ever. What is the magic formula for hashtagging? Creativity plus Market Insights. Read More
It is more important than ever to be aware of the social media trends in this day and age. Businesses across all sectors either came online for the first time, or upped their digital marketing game in 2020 and that includes social media.
As 2020 comes to a close, it is time to reflect on the many lessons we — albeit unwillingly — learned throughout the past year. Being faced with scenarios we’d never dreamed of, 2020 was the year of creative solutions during impossible scenarios and any great marketer would know the number one question to ask yourself is: what did I learn from that experience?
