Since Facebook’s creation in 2004, the platform has evolved from a way to connect with your friends, to a global marketplace for individuals and businesses. Considering there are over 2.7 billion active users monthly, the opportunity to connect with an audience on Facebook is basically a given if you are putting in the effort. Using Facebook for your business can not only help build connections, it also allows you to take advantage of the eCommerce economic opportunities on the platform.
In the digital world Google is more than just a simple search engine. Since its inception in 1996, this search engine has been making our lives easier, one query at a time. Using their latest technologies, like Google Image and Voice search, this simple search engine has shaped the internet as we know it.Read More
Heat mapping is one of the latest data visualization tools you can apply to your website to help with SEO. Using coloured imprints to show various statistics about how users experience your website as they are browsing. In other words, heat mapping shows you which areas of your web page users are focused on.
As you may already know, Google updates their algorithms A LOT. SEO guidelines are changed over 500 times a year. This is done not only to keep us digital marketers on our toes, but to improve the quality of search results. While most SEO updates are small and often go unnoticed, Google does make major updates that change Search Engine Results Pages (SERP). We’ve broken down the latest SEO updates for 2021 and how you can take advantage of them to increase your website’s search engine optimization and in turn, website traffic.
So you’re ready to start building your own website, but not sure how? This is an exciting time for you and your business! A little scary, perhaps, but now is not the time to get cold feet and is definitely not the time to be a perfectionist.