In the digital world Google is more than just a simple search engine. Since its inception in 1996, this search engine has been making our lives easier, one query at a time. Using their latest technologies, like Google Image and Voice search, this simple search engine has shaped the internet as we know it.
Google has incorporated various tools into its web-based search engine to allow users to change the way they are interacting with the internet. Google Image and Voice searches are some of the latest search features that have adapted the way we use Google in our daily lives.
What is Google Image?
Google Image is a tool for searching images online based on tags or keywords. It performs the same result searching function as the text-based search engine but instead of providing text-based data in the form of result, Google Images produce images based on the searched keywords.
It’s interesting to note that Google Image can’t analyze photographs themselves, but does consider the context of the photograph to determine the relevance to the searched keywords. The file name, context and the caption that describes the image are crucial as this is how Google sorts image results.
When you type a keyword into Google, a set of thumbnail images will appear on the results page when relevant photo tags are applicable. You can select the Image tab to search only images as well.
There are different filter options available for a better search result such as size, colour, the time the image was posted and much more.
Reverse Image Search
Google Images has an amazing feature called Reverse Image Search which uses an image instead of text as a search term. This feature allows you to find image source, or similar images.
Google Image for SEO
Images are an extremely important aspect of building an online brand; you’ve spent all this time and effort curating beautiful visuals, make sure they are helping you in every way they can online. That means SEO. You can use Google Search to drive more traffic to your website.
Search-friendly File names
It is a small but important detail. Make sure the file name is descriptive of the content so it appears on the search result when users input the keywords.
Write your Alt text
Alt image text describes the content of the image. Alt image text works as a replacement for images when they cannot be seen or are disabled. Make sure you don’t use alt text to plug keywords, it is only for describing the image itself in words.
Compress your images
You can be tempted to include larger and as many images as possible to drive more traffic but we all know it only causes page size to explode. Using high resolution images at a smaller file size is better for space and speed on your website.
Provide Unique Images
If you want to drive more traffic be sure to stand out of the crowd. Creating original unique visuals attract more users as the images you curate would be relevant to your website and what you have to offer which attract the viewer’s attention and it gives a sense of authenticity.
Only Relevant Content
Trust me when I say, images are important in the context of your content. If the image doesn’t add value in some way, it shouldn’t be there.
People are always searching for all kinds of images which makes driving traffic from Google image fairly easy. Be sure to provide users with high-quality, optimized images to draw the user’s attention.
Yet another exciting advance for Google is voice search and natural language processing technology. It has ramped up the search game for both Google and the users. It has also affected the way we interact with not only Google and the internet, but technology in general.
What is Google Voice Search?
Voice Search is a Google function that allows users to search the web using the voice command rather than typing, making the search function much more easy and convenient on various devices.
Google Voice search is both desktop and mobile-friendly. A command can be given hands-free for mobile devices and home systems. It’s as easy as saying “OK Google.”
Voice search produces the same results as typed queries whether it is asking a question, for directions, or recommendations near you. Today, the voice search function is compatible with a large number of applications and services.
It’s safe to say that voice search has become an important part of Google and our lives. With the continuous updates, you can ask anything, including follow up questions and it provides continuous semantic search results as if having a conversation with you.
As the voice search is getting more accurate with each new update, optimizing for voice search becomes essential. More people are getting used to the voice search on desktops and mobile devices.
How to optimize for voice search?
Keywords are not the answer here, simply because we do not speak the same way we write.
Most of the time, users ask questions when they give voice commands for search engines. Something like asking “What is the age of Ryan Gosling?” which is different from typing “Ryan Gosling age”. And to provide the same result the site search has to extract the important information from the search question.
Voice search not only has to understand the content of the website but also understand the question asked.
Write as you Speak
One of the ways to optimize voice search is to make use of descriptive sentences in your heading and tag lines while optimizing for SEO. When you write content, read it aloud as part of the editing process. When Siri, or Alexa are reading this content in a voice search, will it still provide the intended value?
Optimizing website SEO differs from voice search SEO as voice search answers don’t allow for skimming the content to find exactly what you are looking for. Users searching through a voice search on their phones want faster, compact and precise answers.
Mobile devices are used the most when it comes to voice search. Optimizing mobile SEO can help increase your rank and show your web page on the voice search. Include microdata on your website about your content, services and location which allows voice searchers to get an answer faster.
People often use voice search to look up for a local business or local attraction. Local SEO must be updated frequently in relevant business directories in addition to having consistent branding to make it easier for your target audience to find you.
Check for the mispronunciation of your brand name. In some instances, getting a phonetically correct pronunciation for a brand name might be difficult depending on the name and language.
The digital world feeds on innovation. Google Image and Voice Search are just the beginning. Such development offers an array of opportunities for marketers and allows us to revisit our SEO strategies from time to time. But overall, the goal remains the same, providing users with the best experience possible.