Google Map Optimization

Google Map optimization is a form of Search Engine Optimization (SEO) geared towards getting more targeted, local traffic in your city or neighbourhood. When potential customers are looking for local businesses and do a search online, the Google Map is the first thing that pops up in order to show you relevant businesses in the local area. There are a number of factors that are overlooked by 99% of businesses that can ensure you are in the top 3-pack (first 3 search results) on Google Maps.

In today's digital age, almost everyone starts their journey online. Google happens to be the most popular starting point when people are looking for a local businesses. If your Google Business Profile isn't optimized for local SEO, you're missing out on a huge opportunity to attract new customers in your area, town or city who are searching daily.

The cost of any SEO can vary depending on a number of factors, such as the number of services you offer, competitiveness of your industry, and the scope of your campaign. However, there is a ton of free content and online courses available for small businesses. We always recommend that local business owners gain a general understanding of how SEO works so that you can make more informed decision when deciding if you should hire an agency or do it yourself. You also are able to have more context and intelligent conversations with potential SEO hires.

Search Engine Optimization is generally a long-term strategy. However if done properly, you can see results quite quickly on Google Maps. This is the reason we take a localized approach. It is far easier to rank when only competing with a handful of businesses in your local area versus competing with a whole city. There are only 3 top spots on Google Map, so we work with a very limited, select group of clients simply because we cannot rank everyone for the same keywords.

You don't necessarily need to hire an outside SEO agency to improve your local SEO. We also provide tons of free training and resources to help you do everything yourself or using an in-house team. If you're new to SEO or don't have the time or resources to do it yourself, hiring an SEO company is the way to go. Make sure that when you are choosing an agency, to interview a few companies to find one that's trustworthy, transparent, communicates effectively, understands your industry and target audience.

This comes down to where your business currently stands online and where you're aiming to go. This is why its so important to audit everything from the onset. It's crucial not to rush the onboarding -- having clear communication with your agency to define your objectives, along with understanding your type of business, industry, competitors and target market. Not only looking at your competitors, but also understanding the total addressable market, keyword competitiveness, viable geographical region, etc..

That depends on your goals and the type of business you're in. Is it something you'll have to do to maintain and continue building the brand? The short answer is Yes. Like any marketing, you will eventually begin to lose market share to your competitors if you don't remain at top of mind.