Heat mapping is one of the latest data visualization tools you can apply to your website to help with SEO. Using coloured imprints to show various statistics about how users experience your website as they are browsing. In other words, heat mapping shows you which areas of your web page users are focused on.

There are a number of different ways you can use heat mapping to gain valuable insights into your website design

Why Use Heat Mapping?

Heat mapping has been used in a number of different industries to gain invaluable insights into a particular subject of study. In the case of applying this method to websites, the information gathered can be used in a number of different ways.

The heat map shows a warm-to-cool colour spectrum to analyze which parts of your website get the most attention from users.

 

Scroll Maps

CrazyEgg-Scroll-Map

Photo Credit: Crazy Egg

 

Scroll maps show how far down on the website page users are browsing. Anything “below the fold” as they say, isn’t being seen as often by those scrolling through your website. This information is crucial when you are placing the calls to action (CTA) on your page. If they are not being seen by users, they won’t be as effective for you as they could be. 

Make sure all the important information is front and center on your website to ensure your followers are provided with helpful and relevant content right away. This will help with both your website’s SEO, but increase the chances that a strategically placed CTA will turn into a sale.

Confetti Heat Map

Heat maps can also show where website clicks are coming from, which can be incredibly insightful. A Confetti heat map will display red dots for each click on the page. 

Seeing where users are clicking can be both informative and a little amusing. Do you have an icon that a lot of users think is interactive when it isn’t? Which CTAs are working and which aren’t as effective? Is there anything distracting from the content of the page?

With this understanding you’ll be able to optimize your website SEO to provide the best possible user experience.

These examples are only 2 of the many different heat maps you can use to understand your user’s experience on your website. 

Where to find Heat Maps Online

There are a number of different sites which allow you to apply various heat maps to your website. Crazy Egg is one of the more popular sites, but there is also Heatmap.com and Hotjar available online. 

When to Use Heat Mapping

Heat mapping is a tool you can use regularly to monitor the effectiveness of your website, especially during and after initial development or updates. Adding the heat maps of your choice into your monthly SEO analysis will provide a well rounded picture of how your website is performing both in search results and user experience.