With so many options, it can be difficult to choose the right digital marketing agency to help achieve your business goals. It is important that you have a clear understanding of your business goals and do the appropriate research before choosing an agency to work with.
Digital marketing agencies belong to a specialized field; there is no one “right” way to go about achieving your goals. You are hiring the digital marketers for their creative brain as much as for their practical skills. Finding the right agency can be a challenge, especially if you aren’t prepared.
Here is a list of questions you must ask yourself to ensure you are choosing the digital marketing agency that is right for your business.
What Are Your Objectives?
The most basic, yet difficult question to answer: What are you trying to achieve? Are you looking to increase your brand recognition online, or perhaps you need help with your website and SEO. Find a digital marketing agency that specializes in the online space you are trying to occupy.
Which Social Media Platforms?
It is helpful to know before you hire a digital marketing agency the social media platforms you’ll be using. There are many social media channels at your disposal, but not every platform will contribute to your overall business success. Furthermore, not every digital marketing agency has the skills and capacity to specialize in every social media avenue.
You wouldn’t hire an electrician to do a plumber’s work right? The same is true in the digital space; hiring the right person for the job is vital to the success of your digital marketing strategy.
How Will You Measure Success?
Are you measuring success in sales, conversions, or engagement? Digital marketing agencies don’t promise to raise your sales by ‘X’ amount each quarter, or guarantee conversions. Be specific about what success means to you and your business when shopping around for a digital marketing agency. Trust us on this one, be upfront about what success means to you upfront, digital marketers know their limitations, we won’t promise something we can’t measure a return on.
What’s Your Annual Budget?
This includes any budget needed for semi-annual content creation, dollars for advertisement on social media and Google PPC ads, as well as the monthly fee for the digital marketing agency. Remember, nothing online is a set-it and forget-it situation. Budgeting yearly will not only ensure a constant stream of content and updates, but it will also show your dedication to maintaining your online presence.
Also, how much time and energy do you want to dedicate to building your online network. Maybe you can build your own website, but need help with the social media piece. How involved do you want to be in the creation of content for your business; do you have your own vision or are you relying on creative expertise to help you? Just remember, you have to spend money to make money so be realistic when creating your digital marketing budget.
How Will You Communicate?
Do you have an employee in charge of marketing already? How often will you check in with your digital marketing agency for metrics and updates? Who will be the point of contact on each end? You’ll want to make sure you have a process for communicating and sharing information with the digital marketing agency you hire.
Do Their Values Fit With Yours?
Like any collaboration, you must ensure that the business processes and values of the digital marketing agency are in line with yours, and vice versa. There has to be compatibility with any successful relationship, and that’s what you’re building with the digital marketing agency you choose, a long-term relationship. If your business goals are too different, that likely isn’t the agency for you.
Does the Digital Marketing Agency Have Experience in Your Industry?
Digital marketing varies greatly from industry to industry. Most small and medium-sized digital marketing agencies do not work across industries; we can’t be experts in everything. Request to view a portfolio or case studies to get a sense of the quality of work, and ensure the agency has the resources you need to achieve your goals.
Did You Ask the Right Questions?
So you’ve answered all the above questions and have found a digital marketing agency you want to hire. Before you sign, make sure you ask the right questions. What strategy would be the most successful? Do they have relationships with earned media outlets or social media influencers?
Still need help choosing the right digital marketing agency for your business? Drop us a line today! We can help point you in the right direction.