Since Facebook’s creation in 2004, the platform has evolved from a way to connect with your friends, to a global marketplace for individuals and businesses. Considering there are over 2.7 billion active users monthly, the opportunity to connect with an audience on Facebook is basically a given if you are putting in the effort. Using Facebook for your business can not only help build connections, it also allows you to take advantage of the eCommerce economic opportunities on the platform.
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