Turn Google searches into lifetime customers.

In today's digital age, almost everyone starts their journey online. Google happens to be the most popular starting point when people are looking for local businesses. If your Google Business Profile isn't optimized for local SEO, you're missing out on a huge opportunity to attract new customers in your area, town or city who are searching daily.

A few reasons why Ranking in the top 3-pack of Google Maps is so important for your local business:

The #1 spot is 10x more likely to get clicked versus the #10 spot.

The top 3 on Google Maps gets 75% of clicks and eyeballs.

3 out of 4 people searching on mobile visit a business within 1 day.

Builds brand equity and positions you as one of the best local businesses in your region.

Save money on advertising - it costs the same whether you get 1 click or 1,000 clicks.

Search Engine Optimization is generally a long-term strategy. However if done properly, you can see results quite quickly on Google Maps, especially when supplemented with Ads. This is the reason we take a localized approach. It is far easier to rank when only competing with a handful of businesses in your local area versus competing with a whole city. There are limited spots on Google, so we work with a very limited, select group of clients simply because we cannot rank everyone for the same keywords.

Depending on the business, industry and competitiveness of your keywords, we typically start to see movement within 2-4 weeks and growth in rankings within 3-4 months. SEO is a compounding effort which gets stronger month over month so it's important to keep consistently building links, content and reviews.

Most SEO agencies are focused on optimizing your main website and competing on very general and competitive keywords which can take a very long time to see any significant results. Small businesses simply cannot wait that long and take the chance on something that may or may not work. Google Map Optimization allows you to measure results early on in the program, because you can see if you're receiving more traffic, inquiries and bookings. Once established and set up with the right foundation, results can be long-lasting.

You don't necessarily need to hire an outside SEO agency to improve your local SEO. We also provide tons of free training and resources to help you do everything yourself or using an in-house team. If you're new to SEO or don't have the time or resources to do it yourself, hiring an SEO company is the way to go. Make sure that when you are choosing an agency, to interview a few companies to find one that's trustworthy, transparent, communicates effectively, understands your industry and target audience.

This comes down to where your business currently stands online and where you're aiming to go. This is why its so important to audit everything from the onset. It's crucial not to rush the onboarding -- having clear communication with your agency to define your objectives, along with understanding your type of business, industry, competitors and target market. Not only looking at your competitors, but also understanding the total addressable market, keyword competitiveness, viable geographical region, etc..

We always start with a comprehensive strategy to set the appropriate benchmarks and expectations correctly once we've gained a strong understanding of where you currently stand and where you are trying to go with your business. Further more, we'll provide progress reports and review them on ongoing consultation calls.

That depends on your goals and the type of business you're in. Is it something you'll have to do to maintain and continue building the brand? The short answer is Yes. Like any marketing, you will eventually begin to lose market share to your competitors if you don't remain at top of mind.

You don't necessarily need to have an agency do this for you, however. You can bring it in-house to save and be more strategic. Once you have the know how and tools, your marketing department can do the tasks required to maintain and increase rankings as well as manage your ads. With any marketing, as long as it's working and producing the right ROI, then there shouldn't be a need to stop.

In general, the main reasons why a local business would stop Google Optimization (or any effective marketing strategy) is if:

1) The numbers no longer make sense - ie. the cost to acquire (CAC) exceeds the life time value (LTV) of the customer.

2) The platform/medium no longer has your target audience -- ie. people stop using Google for local search.