Influencer Marketing
Amplify Your Brand Through Strategic Influencer Campaigns
At AH Media, we understand the power of influencer marketing to connect your brand with engaged audiences. Whether you're launching a new product, opening a hotel, or building long-term brand loyalty, our tailored influencer marketing services are designed to resonate, engage, and convert.
Our Approach
Find the right influencers
→ We focus on influencers who align with your brand values and target audience. By prioritizing engagement rates over follower count, we ensure authentic connections that drive results. Our team uses top influencer discovery tools and in-depth vetting processes to select partners with real influence—not just vanity metrics.
Choose the right platforms
→ Different platforms serve different audiences. Whether it’s Instagram or TikTok for visually stunning content, LinkedIn for B2B campaigns, or YouTube for in-depth reviews and long-form educational content, we identify the channels that best suit your campaign goals and audience.
Craft engaging content
→ We work with influencers to create engaging, on-brand content that resonates with their audience. From social media posts and reels to blog features and video reviews, we define clear deliverables while allowing creative freedom for authentic storytelling.
Measure campaign’s success
→ Every campaign is built around measurable KPIs to track engagement, conversions, and brand awareness. Whether it’s using promo codes, trackable links, or analyzing impressions and reach, we track feedback and provide detailed performance reports to evaluate ROI.
Influencer Marketing Services.
LAUNCH EVENTS
Create an Unforgettable Event to Amplify Your Brand.
Our Influencer Event Launch Packages are designed to generate excitement and drive visibility for restaurants, hotels, spas and new openings. By hosting a carefully curated influencer event, we help you create impactful UGC (user-generated content), foster authentic connections, and build social media buzz. From program development to event management and post-event analysis, we handle every detail to ensure your brand makes a lasting impression.
MEDIA INTEGRATED SPONSORSHIPS
Collaborate with Influencers for Meaningful Connections.
Our Influencer Integrated Media Sponsorships provide a seamless way to work with influencers and media outlets who align with your brand. This turnkey solution includes everything from content creation to social media amplification, ensuring your campaigns drive engagement and resonate authentically with your audience. Whether it's gifting, content partnerships, or integrated campaigns across platforms like Instagram and TikTok, we ensure your brand gets the visibility it deserves.
Influencer Launch Events
Create Buzz with a Perfectly Executed Launch Event: Our Influencer Event Marketing Package is ideal for restaurants, hotels, spas, and new business launches looking to make a splash. We’ll design and manage an unforgettable event that not only attracts top influencers but also amplifies your brand message, creating a ripple effect of UGC (user-generated content), social media buzz, and word-of-mouth excitement. This package ensures your audience knows about your latest offering while generating authentic, engaging content that lives well beyond the event.
Who It’s For:
HOTELS: Unveiling revamped spaces or new programming.
RESTAURANTS: Perfect for openings or introducing new menus,
SPAS: Launching new location, unique experiences or new services.
What’s Included:
Event Strategy & Program Development: Tailored to your brand goals and audience.
Influencer List Development & Outreach: Carefully curated and aligned with your brand values.
Invitation Design & Copy: On-brand, compelling invites that grab attention.
RSVP Management: Streamlined to ensure a stress-free planning process.
Event Management & Staffing: End-to-end support for a seamless experience.
Menu or Experience Direction: Spotlighting your best offerings for maximum impact.
Post-Event Wrap Report: Insights, analytics, and ROI evaluation to measure success.
We’ll craft a dynamic event that connects your brand with the right influencers and audiences.
Influencer Integrated Media Sponsorships
Connect with Your Audience through Influencers.
Our Influencer Integrated Media Sponsorships offer a turnkey solution to collaborate with content creators and media outlets who align with your brand. From custom content and social sharing to media amplification, we’ll help your brand gain authentic engagement through influencers your audience already trusts.
Who It’s For: Brands eager to create impactful connections with their audience through influencer partnerships that reflect their values.
What’s Included: Influencer collaboration, custom content creation, distribution, and media amplification. We manage every detail, from strategic gifting to fully integrated campaigns across Instagram, TikTok, and other platforms.
Why Us?
Expertise Across Industries: From hospitality to lifestyle and service-based businesses, we’ve successfully launched campaigns that drive tangible results. We have been on all sides of influencer marketing including being influencers ourselves and managing influencers campaigns & events.
Tailored Strategies: No cookie-cutter solutions—our campaigns are designed to reflect your brand’s unique identity and goals.
Full-Service Campaign Management: From influencer selection to content strategy and performance tracking, we handle every detail so you can focus on your business.
FAQs
How do I find Influencers?
There are 2 ways to find the right Influencers:
1) Personal Outreach: Manually searching through your social media platforms using industry-specific keywords and then reaching out to them directly.
2) Use Influencer Platforms and Tools: Platforms like Upfluence, AspireIQ, and Influencity allow you to search influencers by niche, audience demographics, and engagement rate, streamlining the discovery process. However, I tell most of my clients to keep a running list of people who you come across, are engaging with your brand already or are working with similar businesses where you tend to be drawn to their content.
Tip: Check for Authentic Engagement - Review influencers’ past posts to ensure they have authentic engagement, not just likes and comments from bots or spam accounts. Look for genuine interactions and discussions within their posts. Yes, this will take some work and effort—welcome to running a business ;)
Will Influencer Marketing work for my product or service?
Influencer marketing is not technically a new concept. What’s new in recent years, emerging in the last decade is that “regular people” have become the source for so many people to consume content. It’s no longer that we depend on celebrity endorsements. I think this is because we can relate to a fellow peer much more than we can relate to celebrities. All the big brands used influencer marketing—it just came in the form of celebrities and athletes — these were the only people (pre-social media) that were in the media and prominently displayed for us to look up to as “role models”.
What type of Influencers are best for my business?
The success of an influencer campaign starts with choosing the right influencers who genuinely reflect your brand values and appeal to your target audience. We would match your brand with influencers who reflect this. For example, a travel influencer might be perfect for a hotel, while a fitness influencer could help elevate a gym or wellness clinic.
Which platforms should I focus on?
We recommend platforms based on your industry and goals. Instagram and TikTok are great for visually appealing content, while YouTube and LinkedIn are ideal for longer-form or professional content.
Depending on your individual resources, you may want to narrow it down where ever you can be consistent. Eventually you want to be everywhere your audience exists, but due to limited time and resources, you may have to pick your poison. The general rule of thumb is pick the highest-yielding 1 or 2 platforms where your type of audience engages on — ie. LinkedIn + Youtube for b2b content and IG + TikTok for b2c.
How do I measure campaign success?
Success is measured using KPIs (Key Performance Indicators) such as engagement (likes, shares, comments), conversions (sales or bookings), and reach (impressions). Setting clear KPIs from the beginning will allow you to measure the effectiveness of your campaign. The best campaigns have well-defined deliverables and a cohesive content strategy.
What much does Influencer marketing cost?
Costs vary based on influencer reach and campaign scope. Budgeting can vary widely depending on influencer type and campaign scope. A general rule of thumb when it comes to influencer marketing is to test with 20% of overall marketing budget and once you have tested for a sufficient period or metrics, you can decide where it fits into your overall marketing mix. This really depends on the size of your business. Pricing should reflect the influencer’s reach, engagement, and content quality. In addition to a flat fee, some brands offer affiliate programs or performance bonuses for sales driven by the influencer.
How Do I Negotiate with Influencers?
Negotiating can help secure favorable terms without compromising campaign quality. It is essential that you clearly define all terms, content licensing, deliverables and timelines with every influencer campaign you run.
Be Transparent about Your Budget: Be upfront about your budget while allowing room for negotiation. Many influencers appreciate transparency and will work within reasonable limits if they align with your brand.
Be Clear about How you Will Use the Content: Be very clear and outline the terms of how you will be using the content in your marketing and over what timeline.
Give them Creative Freedom: You hired them for a reason. Let them be as creative as they like that fits their personal brand. You never know what will hit and the audience positviely responds to. This is also a huge opportunity for you to test so many creative ideas that you wouldn’t have been able to come up with in-house. As long as they adhere to you overall brand guidelines, do not put them in a box and force the creative messaging. This almost never performs well from my experience.
Offer Additional Value: Consider offering perks beyond payment, such as free products, brand exclusivity, or long-term partnership opportunities.
Should I use an agency for my campaign?
Hiring an agency streamlines the process. Agencies bring expertise, connections, vetted influencer lists (they’ve already done the legwork) and insights over many many campaigns that can help streamline campaign execution. They can also handle influencer vetting, negotiations, and performance tracking, saving you a lot of time and potential costly missteps. They can also take on the contractual risks associated with content licensing. Hire an agency if you don’t have the time or resources to run this yourself. Just make sure you are very clear with expectations, KPIs and deliverables when hiring any agency.
How do I choose and evaluate Influencers?
We use industry-leading tools to analyze audience demographics, engagement rates, and past performance. We also review their content to ensure authentic engagement, not just vanity metrics.
We have a vetted, running list of people who we’ve worked with on past campaigns.
You can also create a similar list by choosing influencers you’ve come across, are engaging with your brand already or are working with similar businesses where you tend to be drawn to their content.
You’re in Good Company
We’ve been fortunate to work with some fantastic businesses.
